A Christmas Carol as an Allegory

A Christmas Carol as a purposeful anecdote is a straightforward idea to get a handle on knowing the meaning of moral story. A purposeful anecdote is a story, sonnet, or picture that can be deciphered to uncover a shrouded meaning, regularly a good or political one. The manner in which Dickens had the option to slip unobtrusive messages into different character's persona is astonishing. Utilizing the mankinds youngsters Ignorance and Want, the lively Fred, the scandalous Scrooge, and numerous different characters, Dickens can make a symbolic artful culmination that conveys his message in a vacation based setting†the ideal opportunity to impact the masses.Ignorance and Want are, as referenced over, the allegorical offspring of humankind. Dickens brings two attributes that man will acquire to life; the rich's incognizance and the poor's need. They are what has sifted down through ages, unaltered because of the carelessness of the well off. The youngsters' condition stuns Scrooge, h e really solicits the Ghost from Christmas Present if the kids happen to be his to which the soul answers, â€Å"‘They are Man's,' †¦ ‘And they stick to me, engaging from their dads. This kid is Ignorance. This young lady is Want.Beware them both, and the entirety of their degree, however above all be careful this kid, for on his forehead I see that composed which is Doom, except if the composing be eradicated. Deny it!' †¦ ‘Slander the individuals who tell it ye! Let it out for your divisive purposes, and aggravate it! Furthermore, await the end!'† This statement is an undeniable delineation of an oversimplified at this point meanful message, the well off must change their ways for social orders betterment.Not an upperclassmen, Fred is a portrayal of the white collar class man who isn't uninformed to the difficulties of poor people and grasps the Christmas soul. He is fundamentally the same as another †scarcely referenced †character, Scr ooge's old manager Fezziwig. The carry satisfaction to their representatives with a basic signal, a solicitation to a Christmas celebration. This shows regardless of Fred is certainly not a rich man he is as yet ready to carry satisfaction to his laborers, running the idea that cash brings happiness.Dickens utilizes Fred as a foil to Scrooge to show contrasts through both disposition and activity. Fred's essence helps the atmospere during the arguement among them and the way that the ‘Man of Christmas Cheer' tops Scrooge in the quarrel advances his point. Through an elegantly composed novella Dickens conveys his message, that the well off must change, time and time again.Moving on to Mr. Ba-hoax himself, Scrooge is envisioned as a stingy man significantly after he's changed. Penny pincher represents the well off, refined society individuals who are oblivious to the poors languishing. Dickens goes far as humanly potentially to show how unforgiving Scrooge is towards the lower c lass, one statement says that Scrooge is cold to such an extent that, â€Å"No warmth could warm his soul.†Through a longwinded reprimanding he provided for the men who requested a gift for the poor Scrooge further shows his relentless mentality. Through his outburst he shows how really oblivious and careless he, and the class he speaks to, is towards the destitution blasted. Utilizing such a wretched character enables Dickens to require a difference in moral in the affluent, in this way putting a cherry on the symbolic sundae.Allegories have been composed, perused, overlooked, and recollected throughout history yet none such like A Christmas Carol. A solid good message, oversimplified with a profound effect, this novella encapsulates the significance of moral story. By utilizing very much built characters and trimmed messages Dickens has altogether, and viably, conveyed a message to the majority.

Portfolio-Advancing Career Development Coursework

Portfolio-Advancing Career Development - Coursework Example My past encounters have assumed an inconceivably basic job in encouraging the accomplishment of the necessary bent and aptitudes for future profession improvement (Yorke and Knight, 2007). In spite of having worked in different associations I have also taken in a few specialized aptitudes through class work and collaboration. As a certified proficient, I target turning into a conspicuous expert and a business visionary in neighborhood and worldwide market. Regardless of targeting turning into a noticeable worldwide business person, I also plan to turn into a good example to various youthful experts with a dream of turning out to be chiefs and executives of generally notable global associations. The profession propelled portfolio underneath in this manner gives a review of my vocation propelled portfolio clarifying the understudy current accomplishment just as future profession desire. The Jaguar Land Rover Company is a prominently known worldwide premium car brand. The organization utilizes more than 20, 000 enthusiastic and skilled representatives in its worldwide outlets. Additionally, the organization sells in excess of 300,000 units in more than 175 nations in worldwide market. The organization principle creation plant is in United Kingdom. The Jaguar Land Rover Company has a few alumni openings for work in differs portions of the world which include: buying, account human asset the executives, data innovation just as promoting and deals openings for work. The Peugeot Company has all out income of 59.9 pounds. The organization has sold more than 3, 549, 416 vehicles in its worldwide markets. Peugeot Company too works in excess of 160 nations all around. The organization has 208,649 representatives worldwide and command over 13% in United Kingdom securities exchange. Data innovation, HR account and coordinations are a portion of the accessible open doors in Peugeot Company. The Santander Company is a retail bank. The bank has utilized 170,000 representatives in its worldwide outlets. The bank has 90 million clients in the worldwide market.

Research Essay Outline Example

Research Essay Outline ExampleIf you are a college student who is writing a research essay, you probably already know the importance of finding a good research essay outline example. You should be aware that there are many different types of outlines and therefore, not all are the same. You will want to do your research so that you know what type of outline you should be using. Use this research as a guide in choosing a good outline for your work.The first place to look for an outline would be on a search engine. This is a great tool to use because most websites that have writing samples are also linked from other websites. This will give you a chance to learn a lot about what the site is all about and how it is used. Remember that many sites are written by students and therefore, they should be considered as a good source.You can also go to discussion boards to look for outline examples. There are many different people who can help you out with this and they will be happy to help yo u out. Remember that writing essays is a very large job and that it takes time to complete. Therefore, if you are having trouble writing, you may find help in writing your outline. Having the help of someone who has done this before can be very helpful.It can be a lot of work to find a good research essay outline example. Take the time to do a little research and you will find that you can learn a lot about how the outline was written. You can learn all of the details that went into the structure and format. This will help you out a lot and you will be able to apply it to your own research.Another place to look for outline examples is at an online college or university. If they have a course where you are required to write research papers, this is a great way to find an outline. You will want to make sure that the website has a variety of topics that are covered in each paper. Do not limit yourself by looking only at one section of the outline.The best thing about using outline exam ples is that you will be able to see exactly what is being used and what format is being used. It can be very helpful to see the outline that was used for a certain paper so that you can use that outline for your own work. Just keep in mind that it is a lot of work to write research papers so do not worry about wasting any time on it. You will get through it once you have finished your work.After you have a lot of different research essay outline examples, you can begin to write your own. Remember that the outline is just a tool that will help you start writing. You will still need to write your paper and that means that you will need to learn about the structure of the paper as well.Remember that an outline is a very useful resource for you to use when you are writing a research essay. Take some time to look at the different research essay outline examples. You may find that your outline will be able to help you out in this time.

Definition and Examples of a Transition in Composition

In English grammar, a transition is a connection (a word, phrase, clause, sentence, or entire paragraph) between two parts of a piece of writing, contributing to cohesion. Transitional devices include pronouns, repetition, and transitional expressions, all of which are illustrated below. Pronunciation: trans-ZISH-en EtymologyFrom the Latin, to go across Examples and Observations Example:  At first  a toy,  then  a mode of transportation for the rich, the automobile was designed as mans mechanical servant.  Later  it became part of the pattern of living. Here are some examples and insights from other writers: A transition should be short, direct, and almost invisible.Gary Provost, Beyond Style: Mastering the Finer Points of Writing. Writers Digest Books, 1988)A transition is anything that links one sentence—or paragraph—to another. Nearly every sentence, therefore, is transitional. (In that sentence, for example, the linking or transitional words are sentence, therefore, and transitional.) Coherent writing, I suggest, is a constant process of transitioning.(Bill Stott, Write to the Point: And Feel Better About Your Writing, 2nd ed. Columbia University Press, 1991) Repetition and Transitions   In this example, transitions are repeated in the prose: The way I write is who I am, or have become, yet this is a case in which I wish I had instead of words and their rhythms a cutting room, equipped with an Avid, a digital editing system on which I could touch a key and collapse the sequence of time, show you simultaneously all the frames of memory that come to me now, let you pick the takes, the marginally different expressions, the variant readings of the same lines. This is a case in which I need more than words to find the meaning. This is a case in which I need whatever it is I think or believe to be penetrable, if only for myself. (Joan Didion, The Year of Magical Thinking, 2006) Pronouns and Repeated Sentence Structures Grief turns out to be a place none of us know until we reach it. We anticipate (we know) that someone close to us could die, but we do not look beyond the few days or weeks that immediately follow such an imagined death. We misconstrue the nature of even those few days or weeks. We might expect if the death is sudden to feel shock. We do not expect this shock to be obliterative, dislocating to both body and mind. We might expect that we will be prostrate, inconsolable, crazy with loss. We do not expect to be literally crazy, cool customers who believe that their husband is about to return. (Joan Didion, The Year of Magical Thinking, 2006)When you find yourself having difficulty moving from one section of an article to the next, the problem might be due to the fact that you are leaving out information. Rather than trying to force an awkward transition, take another look at what you have written and ask yourself what you need to explain in order to move on to your next section.(Gary Pr ovost, 100 Ways to Improve Your Writing. Mentor, 1972) Tips on Using Transitions After you have developed your essay into something like its final shape, you will want to pay careful attention to your transitions. Moving from paragraph to paragraph, from idea to idea, you will want to use transitions that are very clear—you should leave no doubt in your readers mind how you are getting from one idea to another. Yet your transitions should not be hard and monotonous: though your essay will be so well-organized you may easily use such indications of transitions as one, two, three or first, second, and third, such words have the connotation of the scholarly or technical article and are usually to be avoided, or at least supplemented or varied, in the formal composition. Use one, two, first, second, if you wish, in certain areas of your essay, but also manage to use prepositional phrases and conjunctive adverbs and subordinate clauses and brief transitional paragraphs to achieve your momentum and continuity. Clarity and variety together are what you want. (Win ston Weathers and Otis Winchester, The New Strategy of Style. McGraw-Hill, 1978) Space Breaks as Transitions Transitions are usually not that interesting. I use space breaks instead, and a lot of them. A space break makes a clean segue whereas some segues you try to write sound convenient, contrived. The white space sets off, underscores, the writing presented, and you have to be sure it deserves to be highlighted this way. If used honestly and not as a gimmick, these spaces can signify the way the mind really works, noting moments and assembling them in such a way that a kind of logic or pattern comes forward, until the accretion of moments forms a whole experience, observation, state of being. The connective tissue of a story is often the white space, which is not empty. There’s nothing new here, but what you don’t say can be as important as what you do say. (Amy Hempel, interviewed by Paul Winner. The Paris Review, Summer 2003)

Case 2.7 Ethical Dilemma - 974 Words

Case Analysis 2-7: Milton Manufacturing Company Milton Manufacturing Company is a closely-held company has been in business since 1999 when its President Irv Milton first opened the business with its primary operations in Long Island City, New York and factory branches and warehouses in surrounding areas. The business had increased revenue over its first ten years of business from $500,000 in its first year to $5 million in 2008. Facts However, in 2009 revenues declined to $4.5 million along with net cash flows from all activities declining in 2009 as well. Overall capital expenditures for the company have been continually increasing by 26% each year. Milton had planned on borrowing $20 million in the fourth quarter of 2010 from†¦show more content†¦2. Gather all the facts. Markowicz felt that he had a primary responsibility to the company to ensure that the production process runs smoothly at his plant, and after the first half of 2010, it reported profitable operations and net cash inflows from investing activities was positive for the first time in three years and had already reached $250,000 in just the first half of the year. This meant an increased level of production and increased pressure on machines; therefore naturally the breakdown of machines was increasing. In addition, Milton’s regular supplier had hiked about the prices on the motors that he needed by 25%, while Markowitz had been able to find from a supplier overseas for 25% off temporarily to build customer base. Further, machines continued to break down because of non-functioning motors and were exposing workers to considerable safety concerns. Therefore, fewer machines were being used and in turn increased demand, which in turn further increased delays of meeting customer demand for the products. 3. Identify the stakeholders and obligations. The stakeholders of Milton Manufacturing Company include the owners, the business itself, the employees and officers, the factory workers, customers, and the suppliers. Markowicz has obligations toShow MoreRelatedEthical Challenges Case Study : Volkswagen Ethical Scandal936 Words   |  4 Pages Ethical Challenges Case Study Volkswagen Ethical scandal Managing Organizations and Teams MANA – 6372 – 01 For Professor Gerald Burns By Venu.Velpula Dallas Baptist University Feb 1, 2017 Definition: The word Ethics is defined as a system of moral principles. They affect how people Make decisions and lead their lives. Though the ethical dilemmas face by certain companies may be specific to their industry or companyRead MoreEvaluating Arguments, Opinions, And Beliefs Project Essay1633 Words   |  7 Pagesto different ethical dilemmas we face on a day to day basis. If you are raised in a more liberal culture, you will be for The Dream Act as well as immigration as liberals believe in human rights. Conservatives on the other hand believe in personal responsibility and believe that everyone should go through the normal steps to citizenship. Moral Standards and Values A lot of our moral standards and values has to do with our culture but I think they also tie to the different ethical theories. DoRead MoreMcdonalds Ethical Issues1636 Words   |  7 Pagescompany from the McDonalds in 1961, for 2.7 million dollars. (Dunlap, 2017). According to their website, the company’s first international location was opened in 1967 in Richmond, BC. They claim that over 2.5 million customers visit McDonalds every day throughout their more than 1400 locations (McDonalds Canada, n.d.). Ethical Issues Around the world, McDonalds has faced several ethical issues regarding its workforce and their working conditions (McDonalds Ethical Issues, n.d.). In Brazil, a union thatRead MoreToolscorp Corporation1524 Words   |  7 Pagesare; what the firm’s major products or services are; geographically speaking, where the firm competes; is the firm technologically current; is the firm committed to growth and financial soundness; what the basic beliefs, values, aspirations, and ethical priorities of the firm are; what the firm’s distinctive competence or major competitive advantage is; is the firm responsive to social, community, and environmental concerns; and are employees a valuable asset of the firm (David, 2013). ToolsCorp’sRead More Alzheimers Disease and Research: Ethical Concerns Essay1904 Words   |  8 Pagesequivalent with the actual patient’s decision, since no one can know exactly what the patient desires. This generates important issues concerning the participation of these patients in research especially under the light of the ethical principle of autonomy. There are a number of cases when this position is relevant: research involving health risks for the patient, minimal benefits compared with the risks, or the use of placebo. The second view advocates the merits of research: AD research cannotRead MoreA Report On Lady s Story956 Words   |  4 Pagesor injured individuals (as persons or domestic animals) in a relatively painless way for reasons of mercy.† Now that definition applies to not only people but domestic animals as well. While reading a paper titled Killing Healthy Animals, an Ethical Dilemma? Written by student Rachel Cartledge she found that The Animal Rights Malta gave this example saying â€Å"†¦let s say that a human just happens to be homeless and poor, and that we have an acute problem of homelessness and poverty in our country.Read MoreBusiness Operations: Financial Issues1854 Words   |  7 Pages Business operations: Financial issues Introduction The problem to be investigated was the outcome of the ethical dilemma that occurred within the business circle leading to the violation of financial regulations and consequently eroded the confidence of shareholders on the U.S capital market. Examples of the violation of financial regulations were Enron, WorldCom and Lehman Brothers scandals that led to the collapse of the three companies. To restore the public confidence of the U.S capitalRead MoreFord Motor Management Accounting3056 Words   |  13 PagesCase Study Report- Ford Motor Introduction Ford Motor Company (Ford) is an American multinational corporation which produces cars and trucks. The automaker was founded by Henry Ford and incorporated on June 16, 1903. Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales in 2010. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce, using elaborately engineered manufacturingRead MoreHygeia International Essay1522 Words   |  7 Pagesï » ¿The question now facing Hygeia is whether to integrate forward in Nigeria - that is, actually to produce eggs or meat or to stop with fertile eggs or chicks to be sold to the farmers. 1. Questions on the case: a) Identify Hygeias five production policy issues as enumerated in the case? b) What major problems are likely to confront a foreign company operating in Nigeria? c) What would you recommend that should be done on this proposal? 2. Without good policies, a business organization willRead MoreCase Study: Cultural Norms, Fair Lovely, and Advertising3030 Words   |  13 PagesCase Study Analysis: 2.2 Cultural Norms, Fair amp; Lovely, and Advertising. Christopher A. Osuoha July 2, 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction 2.0 Questions amp; Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of

Born Into Blindness - 966 Words

Judgment, reason, and clarity of perception; these are all qualities that contribute to blindness within Jane Austen’s Emma; a blindness that Austen herself feels can be avoided. This form of blindness ultimately yields unhappiness due to an inaccurate perception of human situations and feelings. With Emma’s inability to perceive the truth and her lack of self-understanding, she becomes the victim of her own imaginative world of matchmaking and false happiness induced by Mr. Woodhouse, her father. This inducement is caused by his angst towards marriage and constant obsession of keeping his daughter close. Emma Woodhouse is practically born into blindness when she is left with one parent’s negative connotations toward the reality of the†¦show more content†¦Woodhouse still â€Å"tries to earnestly dissuade her from it† (315) in order to keep her blind to the real world and to whom she must spend her life with, expecting her to reside with him. Desp ite the negative response of Mr. Woodhouse, Emma basks in her self-realization and eye-opening feelings and claims staying single for her father â€Å"would not do†¦and said it must be so†, referring to the marriage (315). With this realization, Emma avoids the blindness Mr. Woodhouse still wishes to instill upon her. As a possibility viewed by Austen, Emma avoids further blindness through discovering true happiness. One’s happiness comes from love, obviously not the only source of true happiness, but a prominent one. Happiness, in turn, can then release one from blindness such as Emma’s. Her realization â€Å"that there had never been a time†¦that [Mr. Knightley’s] regard for her had not been infinitely the most dear† allows her to understand â€Å"she had been entirely under a delusion† (278) and had not seen clearly until now. Austen undoubtedly points out that for Emma to â€Å"understand[ing], thoroughly understand[ing] her own heart,† (278) is the first step in reaching this revelation. Furthermore, Austen states in an 1814 personal letter to her niece, Fanny Knight, â€Å"nothing can be compared to the misery of being bound without love- bound to one and preferring another† (Austen, Letter, paragraph 7). In regards to Emma, this misery, or unhappiness due to blindness,Show MoreRelatedPeople tend to be blinded by the truth at times. Usually, the solution to their question is right800 Words   |  4 Pagesblind ultimately do have a higher vision, which is the truth. In this essay I will prove the motif of sight vs. blindness. Blindness played a major role in Sophocles’ Oedipus the King. Blindness is presented as a physical disability that affects Teiresias and as not being able to see the truth which Oedipus was â€Å"blinded† as well. 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Evaluating Market Strategy Recommendations -Myassignmenthelp.Com

Question: Discuss About The Evaluating Market Strategy Recommendations? Answer: Introduction When an organization introduces a new producor service, it needs to develop different marketing strategies related to product and its advertising among people. Marketing mix is a strategic framework that includes various marketing strategies, which can be used to develop better customer relationships and increase customer base. This framework incorporates many strategies, i.e. 8 Ps stands for product, price, place, promotion, processes, people, partnerships and physical evidence (Beamish, Ashford, 2008). It comprises of every aspect, which is used by organization to increase the demand of its different products. It is very important part of marketing audit that assists in realize that marketing mix strategies are the best ways to establish strategic interaction of the company with its customers and other stakeholders. In this report, each and every P of marketing mix is discussed for an Australian Company, i.e. Woolworths. Theoretical concepts of marketing mix are described along with their application on Woolworths products. Woolworths is one of the largest retail chains in Australia and headquartered in Bella Vista, NSW Australia. The product range, which is taken into consideration here, is hair care product, offered by Woolworths. Moreover, the report includes the discussion about the contemporary issues, which are confronted by the organization in this competitive business environment. Woolworths is facing various issues, which are affecting the growth and marketing strategy of organization in supermarket industry. The organization is formulating effective strategies to deal with these issues. In the next section, recommendations are provided for each component of marketing mix. Company Overview Woolworths Limited is one of the major organizations in Australia with a large retail interest throughout New Zealand and Australia. In Australia, it is on second position in terms of profits and revenues. This organization is dealing in different industries, like; supermarkets, petrol, liquor, hotels etc. and offering a wide range of products worldwide. From them, one of the most profitable and established business of Woolworths Limited is Woolworth Supermarkets. The organization is selling various grocery products such as; vegetables, fruits, packaged goods. In addition to this, they also offer beauty and health products, household items etc. Currently, it is operating its 1000 stores in Australia and employing 111,000 people in the country (Woolworths group, 2018). Marketing Mix Concepts and their Application to Woolworths Products Primarily, marketing mix is made up of four components, i.e. product, price, place and promotion. Now, this framework is extended to 8 variables by including processes, people, physical evidence and partnerships. Marketing mix concept can be defined as a framework that is used to develop a significant and effective marketing strategy with every component being utilized in different ways at different places (Dumas, La Rosa, Mendling, Reijers, 2013). In todays business environment, it is essential for every organization to develop this framework, so that it can develop effective marketing strategies to compete with its leading competitors. All of these components are equally important for the sale of products and services and growth of business. Woolworths is implementing an effective marketing mix for its hair care product. However, this organization is offering a variety of products and using effective marketing strategies to connect with its potential customers. This part of report includes theoretical concepts of 8Ps of marketing mix and their application on Woolworths hair care product. Product Under marketing mix approach, first component is product that means anything, which is offered by a company to its potential customers to satisfy their expectations and demands. Woolworths is one of the leading retail in Australia and it offers a wide range of products as a major component of its marketing mix. In this report, the product of Woolworths include hair care product, i.e. hair shampoo, which is offered with the intention to provide an advanced solution to target population regarding issues related to hair. This shampoo includes different herbal materials and ingredients (Alembakis, 2017). It will not create any adverse effect on hair such as; dandruff, hair fall etc. It has prepared this product by considering the needs and demands. In this way, it completely focuses on customers needs and their satisfaction. After looking at the companys product range, it can be said that Woolworths is offering consumer products, which are purchased by customers to satisfy their family a nd personal needs. After preparing the products, every organizations thinks about setting an effective price for its products and services, which will be profitable for business. Pricing is the component that indicates the money that is needed to pay by the people for buying any product of a company. For an organization, it is essential to develop an effective pricing strategy, so that it can enable the customers to buy newly introduced product easily. Generally, Woolworths makes efforts to maintain higher prices than its competitors in the industry. For this product, organization is adopting comparative lower pricing strategy (Dominici, 2009). This strategy appears beneficial and justifiable in the beginning, because it is assisting the organization in targeting the rights customers. By using this strategy, it is very easy to target lower and middle income people, who are facing hair related issues. It has a reward program at some of its stores that offers vouchers for the points collected. In additio n to this, the organization also gives the shopping card that tracks the purchases automatically and provides the fuel discounts, which are applicable. Thus, there is no requirement to keep paper receipts. Place is another important component of marketing mix framework that includes different aspects related to distribution of products and services of an organization. Place determines the processes and activities that how the products and services of a company will be delivered to the right customer. In this way, it is a significant element in making decision on product placement. For its hair care product, Woolworths ensures that its products are available at supermarkets and retail stores, where other products of Woolworths are delivered to customers (Hanssens, Pauwels, Srinivasan, Vanhuele, Yildirim, 2014). For this company, it is essential to ensure the maximum availability of products for targeting a large population and having more marketing opportunities in Australia and other countries. In addition to its retail stores, this company is offering its products online through its website and mobile application. Thus, the Woolworths organization has established a large distribution network. Promotion Promotion is one of the most important components of marketing mix that assists the organization in communicating its brand message and approaching its targeted audiences. It includes different marketing and communication strategies and tactics. These strategies may include sales promotion, advertising, public relations and special offers. For determining this component, organization needs to choose an appropriate strategy for its products and services (Engel, Warshaw, Kinnear, 2010). For its hair care product, Woolworths Company is implementing sales promotion and advertising strategies. Under advertising strategy, it uses both traditional and modern media, like social networking sites. In addition to this, the organization is using print media also, as it is the best way to approach the customers through newspapers and magazines. Apart from this, price concessions and discounts are also given to the people in the introduction stage of hair care product. For Woolworths, promotion h as always been of an intense importance and they have been using very innovative ways. Easy availability and accessibility of products is assisting them in generating customer loyalty. A wide range of promotional channels assists Woolworths in approaching its target customers and generate revenues for this product segment (Hollensen, 2015). Processes In the marketing mix approach, next component is processes, which is an appropriate operating procedure in delivering the products and services. The organization needs to ensure that it is following rights and appropriate processes for product delivery to customers. There is need of involving more sales persons in the conversion process. Woolworths has a customer friendly process and emphasize on delivering customer satisfaction (Huang, Sarigll, 2014). At Woolworths, process component includes fast billing services and getting the good purchased, both online and offline as well. The company ensures that the process is fast by the use of advanced billing process and software. The staff at stores takes the response and feedback of customers to make innovations in the processes. It assists the organization in staying competitive in the industry. Generally, the hiring of a company reflects its brands values, so that it focuses on recruitment of right people to produce, sell and offer its products. Under this process, the organization ensures that its brand communicates to the customers effectively. Currently, Woolworths operates with more than 111000 people and delivers the services effectively (Kotler, 2015). The sales assistants are accountable for its success to great level. The major objective of organization is customer satisfaction in super market industry and Woolworth is the best example. The human resources of this company are well-trained and contribute in the success of organization. Partnerships Partnership is the process of establishing alliances between two independent firms for the benefits of both firms and to satisfy the needs and demands of customers. Organizations are using effective strategies to partner with another organization (Lam, and Harker, 2015). These strategies are such as; joint venture, franchises, strategic partnerships etc. There are so many manufacturers, who are using this component for future product development. Woolworth is developing partnerships with different small scale organizations, so that it can increase its product and customer base. By doing this, Woolworth is able to gain more resources and skills. Physical Evidence Physical evidence is the intangible and tangible evidences, which can be observed by the customers, like; maintaining the outlets, delivering customer service effectively etc. It is very important component for validation of product and service quality. It shows the environment and other physical factors in the organization and its workplace. The retail stores of Woolworths are attractive and clean. These stores are customer friendly and easy to explore through different category of products. The retail stores of this company are major physical evidences of its survival. Thus, the theoretical concepts of marketing mix are very important for each and every organization. It can be analyzed that Woolworth is performing its marketing mix very well. By its implementation, the company is able to attract a large customer base and increase the sales of its products. Contemporary Issues and their impact on Woolworths and its Marketing Strategy Competition is one of the major factors, which impact the growth and success of organization in business environment. Each and every organization needs to conduct marketing research for analyzing the competitive pressures (Low, 2016). Woolworth is one of the largest retailers in Australia, but still it is facing intense competition from other leading players, like; Aldi, Coles, Tesco, Wal-Mart and Macro Wholefoods Ltd. From its competitors, Coles is one of the biggest competitors that are operating its business operations as an Australian supermarket, consumer services and retail chain. The organization is headquartered in Melbourne and owned by Wesfarmers Limited. Currently, the organization is operating its 801 stores allover Australia. It is implementing various marketing and brand strategies, which assists the organization in attaining a better brand image and competitive advantage in retail industry (Knox, 2015). It is posing intense competition for Woolworths with the name of its parent company, i.e. Wesfarmers Limited. Technology Advancement In todays competitive business environment, the organizations prefer to use modern and advanced technologies, so that they can deliver their products and services effectively. Woolworths is facing the issues related due to advancement in technology and technology resources. It has a large impact on organization and its marketing strategy, as other competitors are using advanced technology for manufacturing and delivery their product and services (Kalia, 2017). The retail stores are using latest billing technology to deliver fast services. Amazon is one of the best examples that are using drone delivery service that is leading it ahead. Apart from this, there are some other areas of Woolworths service delivery, where company is unable to implement advanced technology. These areas are such as; supply chain management, smart phone marketing, synching inventory and securing the confidential information of regular customers. It is the major reason that Woolworths is facing issues, as its competitors have already adopted effective technologies and strategies to attract customers (Pasquier, Villeneuve, 2017). Supply Chain Issues Supply chain management is the most important process for the organization, operating business in retail and supermarket industry. It is essential for a retail organization to manage its supply chain as it includes all the processes from production to distribution of products. Woolworths is a growing retail store in Australia and it has various suppliers for supplying its products. However, the company is facing various challenges related to supply chain management, like; wholesale order delivery of products at dock and lack of space for storage for some specific products (Fernie, Sparks, 2014). In addition to this, the organization has established an inappropriate tracking system for ordering and receiving the products. Due to this, the company has to bear Bullwhip effect and people of company stand helpless for not enough delivery of products by its suppliers. It has an inappropriate inventory management system, so it is failed to deliver the quality products to its customers. It is affecting marketing strategies and brand image of Woolworths in Australian retail market (Scott Walker, 2010). Increase in Raw material costs This is another issue, which is affecting the business operations of Woolworths adversely. In Australia, costs of raw materials are increasing continuously, so that organization needs to implement higher pricing strategy. Setting a higher pricing strategy declines the customer base of organization. Due to this, Woolworths has lost its regular customers for its retail products and services (Meffert, 2013). Increased costs of raw materials and labor add more cost to the manufactured products that means company should increase the prices of products. By doing this, company has failed to gain enough profits and revenues, which can balance its cost of production and manufacturing. Recommendations However, Woolworth is a leading player in Australian retail industry, but brand image and marketing of this organization got affected due to above-mentioned issues. To resolve these issues, the company should make changes in its marketing strategies under marketing mix framework (Khan, 2011). There are some recommendations for 8Ps of marketing mix, which are given for Woolworths to overcome these issues and establish effective marketing process. These recommendations are stated below; As far as it is concerned with the product component of Woolworths marketing mix, the organization should focus on diversifying its product segments. The company should manufacture its products by using effective and advanced technologies and procedures. By the use of modern technology, it should start offering more products and services and it should not only depend on grocery and departmental stores. By focusing on technology production, the company will be able to deal with competition in Australian retail industry (Nenycz-Thiel, 2011). Woolworths Organizations should establish the prices by considering the needs of market. The company has offered so many products, which prices are comparatively higher than its competitors. It can harm the organizational image and profits for long term. Thus, it is recommended that the company should make investment in more profitable businesses that will increase its revenues and profits (Seo, and Jang, 2013). Under its place strategy, the company should expand its distribution network and open its stores in countries of Asia. In addition to this, the company should focus on resolving the supply chain issues and hire some more suppliers. It should enhance the quality of its products for regaining its brand image among Australian population. As discussed above, promotion is one of the most important marketing strategies under marketing mix. It can be recommended that Woolworth should make more investment in advertising and promotional activities. It should use effective technologies in its advertising and promotional campaigns for effective communication of brand message to target audiences (Sinapuelas, Wang, Bohlmann, 2015). Woolworths Organization should focus on delivery process and improve the supply chain management. In addition to this, the organization should use some innovative process for providing a better shopping experience to customers. It should develop better relationships with suppliers to reduce the cost of raw materials. The organization should conduct a training process for enhancing the skills and abilities of its human resources. They should be aware about the stock excess and stock out at its retail stores. By doing this, the company will be able to retain its existing customers and create new customers. Under partnership strategy, Woolworths Organization should partner with the large scale organizations also. The company can connect with the organizations, which are using advanced technologies and have sufficient resources. It can expand its business in US by partnering with a leading retailer, i.e. Wal-Mart. This partnership will be very profitable for the growth and success of Woolworths business (Thomas, 2017). Physical Evidence For the physical retail business, it is very important to manage the physical evidence effectively. In the case of physical sales, the Woolworths Organization should focus on improving the ambience of retail store. The stores should be clean and very attractive. Staff at organization should be customer friendly and helping, so that customer can have a better shopping experience (Dominici, 2009). Thus, Woolworths Organization should consider the above given recommendations, so that it can make a better image and reputation in the industry. By resolving these issues, the company will be able to attain more competitive advantage over its competing brands. Conclusion It is hereby concluded that marketing mix is one of the most important approach under marketing management process. Each and every organization needs to focus on its marketing strategies to deliver its products and services to final customers. Form this report, it can be concluded that Woolworths Organization is implementing effective marketing strategies to communicate its brand message and offer products to target customers. It has employed better and efficient processes under its marketing mix framework. Now, the company is planning to expand its business by introducing new products and services. In its organizational life, the company is facing various issues, like; supply chain, competition and technology advancement. These issues affected the brand image of organization adversely. At the end, some recommendations are provided, which will assist the organization to overcome the issues and regain its brand image in future. By doing this, the company will be able to expand its bus iness in other countries and establish its retail stores all over the world. References Alembakis, R. (2017). Woolworths facing shareholder resolution asking for human rights supply chain disclosure. 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